HONOR Transforms Iconic Cultural Landmark By way of the Energy of Know-how

HONOR Transforms Iconic Cultural Landmark By way of the Energy of Know-how

New Gateway to the Future Initiative Goals to Make Tradition Extra Accessible and Participating within the Period of the Metaverse

BERLIN, Sept. 2, 2022 /CNW/ — World know-how model HONOR at the moment introduced Gateway to the Future, an initiative designed to counterpoint cultural heritage by the ability of know-how. Launched throughout its IFA 2022 keynote, HONOR challenged two widespread artists to creatively reimagine the Wasserschloss, an iconic landmark situated in Hamburg’s Speicherstadt, a UNESCO World Heritage Web site utilizing augmented actuality (AR). Set towards the backdrop of surging curiosity within the metaverse and the expansion of hybrid tourism, the mission goals to encourage international inventive expertise to leverage improvements equivalent to AI, AR and Spatial Audio to attach communities with tradition in additional immersive methods and help the worldwide tourism rebound, because the world embraces the related future.

“As a worldwide know-how firm, HONOR is dedicated to growing good system know-how which allows individuals to rejoice and expertise cultural treasures from the previous whereas additionally discovering the probabilities of the longer term,” mentioned George Zhao, CEO of HONOR Machine Co, Ltd. “We predict the rise of AR and AI applied sciences getting used to create much more phy-gital experiences for smartphone customers around the globe, contributing to the hybrid tourism growth. Past tourism, this know-how has the potential to learn a variety of different industries and communities. It truly is the Gateway to the Future.”

Celebrating Cultural Heritage within the Metaverse

Famend for being Germany ‘s “Gateway to the World,” Hamburg advanced from a port metropolis to a thriving metropolis by embracing a longstanding tradition of group, collaboration and innovation. Impressed by town’s historical past of transformation, HONOR selected Hamburg because the pilot location for the mission, with the intention of contributing to the digital cultural growth and galvanizing individuals from all around the globe to reimagine cultural treasures within the metaverse.

To carry the mission to life, HONOR partnered with ARLOOPA, an AR and VR improvement firm, and celebrated artists Yunuene and Timo Helgert, who creatively remodeled the well-known Wasserschloss constructing in AR. 

Yunuene’s contribution to Gateway to the Future, entitled “Crusing By way of Time” pays tribute to the evolution of town’s port, displaying how innovation in marine logistics remodeled over time along with her signature visible aesthetic. Timo Helgert’s expertise “Blooming Future” takes a extra futuristic method, taking part in on Hamburg’s standing as one of many greenest cities of the world and creatively imagining what the Wasserschloss would appear to be in a inexperienced future the place lovely crops and endangered species can thrive, taking this historic landmark into an otherworldly realm.

Unlocking Immersive Experiences by the Energy of AI and AR

By way of the expertise, HONOR additionally contributes to hybrid tourism, an rising development following the worldwide tourism rebound, whereby vacationers predict digital advances made in the course of the pandemic to learn and increase bodily journey experiences. The AR experiences on the Wasserschloss carry the digital and bodily worlds collectively, permitting vacationers to expertise tradition a very new manner. HONOR has been persistently investing in applied sciences together with AI House Identification, Spatial Audio and AR to allow enhanced immersive experiences match for the digital revolution.

“The Warehouse District was named a UNESCO World Heritage website in 2015 with the intention of defending and preserving the historical past and tradition of one of many world’s largest buying and selling ports. By way of the appearance of rising applied sciences together with augmented actuality, it’s now potential to teach and have interaction future generations about cultural heritage in new and thrilling methods. We had been subsequently proud to have the ability to assist HONOR’s Gateway to the Future initiative, which not solely presents a celebration of the district’s significance to Germany, but additionally its thrilling future as a worldwide metropolis,” mentioned Bernd Paulowitz, Head of UNESCO World Heritage Hamburg.

“With tourism hovering to new heights following years of world lockdowns, it is nice to see manufacturers like HONOR bringing new and enriched experiences to individuals as they begin to discover the world once more. This summer season, our metropolis noticed once more the identical degree in guests as in summer season 2019, which partly has been on account of new interactive cultural sights enabled by know-how. Impressed by Hamburg’s standing because the Gateway to the World, we’re thrilled to accomplice with the Gateway to the Future initiative, which we’re assured will permit guests and residents of Hamburg alike to attach with the UNESCO World Heritage Speicherstadt in additional immersive methods. We’re witnessing an enormous demand for hybrid experiences, with vacationers more and more anticipating a digital layer to their interactions with cultural landmarks. That is the fitting time to harness the ability of know-how in tourism to create magical experiences for vacationers around the globe,” mentioned, Guido Neumann, Head of PR of Hamburg Tourism Board.

Reimagine Your Group with HONOR Abilities

Launched as a part of the HONOR Abilities World Design Awards, Gateway to the Future additionally goals to encourage inventive expertise from all around the globe to harness know-how and reimagine their very own communities within the period of the metaverse. For the primary time, HONOR Abilities is introducing a devoted AR Interactive Paintings Design class, and is now accepting purposes for digital artwork that transforms native neighborhoods, together with digital overlays for buildings, partitions, parks, and different public areas. Artists within the contest can discover extra data right here: https://www.hihonor.com/honor-talents/en Along with Gateway to the Future AR expertise, HONOR has partnered with the Central Academy of Superb Arts (CAFA) in China to create a brand new AR paintings titled “INFINITY”. The artwork is obtainable at HONOR’s IFA sales space by the ARLOOPA app.

AR Experiences are Now Dwell

Accessible from at the moment till the tip of the 12 months, the Gateway to the Future AR experiences will be accessed by the devoted HONOR web page on the free to obtain ARLOOPA app. Customers have the choice to expertise the AR artworks on website in Hamburg, or wherever on the earth. The on-site expertise is anchored to the Wasserschloss constructing, and will be considered from the Poggenmühlen-Brücke, the bridge reverse the landmark. Customers who aren’t in Hamburg can choose “expertise on any floor” on the app and observe the on-screen directions to just about take a look at the AR expertise on a flat floor close by[1].


HONOR is a number one international supplier of good units. It’s devoted to changing into a worldwide iconic know-how model and creating a brand new clever world for everybody by its highly effective services. With an unwavering concentrate on R&D, it’s dedicated to growing know-how that empowers individuals across the globe to transcend, giving them the liberty to realize and do extra. Providing a variety of high-quality smartphones, tablets, laptops and wearables to swimsuit each finances, HONOR’s portfolio of revolutionary, premium and dependable merchandise allow individuals to grow to be a greater model of themselves.

For extra data, please go to HONOR on-line at www.hihonor.com or e-mail [email protected]






[1] For the perfect expertise, customers are really useful to make use of an ARCore- or ARKit-compatible smartphone.


For additional data: Yuteng Li, [email protected]

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